SOLE Science™

Our work is centered on our proprietary data stack called SOLE Science™ (String of Lights Effect), which enables unparalleled insights and experiences that impact consumer behaviors & guarantee business outcomes – like 6X more likely to purchase.

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Top 25 Most Memorable Brands

Learn more in the 2025 GMR Brand Experience Index

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SOLE Science™ Deep Dive

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GMR takes direct, in-person measurements of what brands are doing across the experiential landscape, and how effective those efforts are at driving memorability. We use data science tools and practices to map out the impact of every choice, every design element, every experiential investment. We isolate how those impacts change as you move across various brand categories and diverse audiences to advise and implement the best course for brands and partners to achieve maximum memorability for their unique value propositions.

We are what we measure

Since 2014, GMR has had people in the field at more than 1000 live events across the globe to measure over 2000+ brand experiences across thousands of distinct brands.

Want the latest on all things SOLE Science™
and memory making across the brand landscape?

Join Max Lenderman and Elke Jones for The Voice of Experience podcast, available on Spotify, Apple Podcasts, and everywhere else you find music and podcasts.

Listen On

Latest Episode
Experience This! The Death of the Old Marketing Playbook
Recent Episodes
VoX Wrapped - The Future of Experience: What Will Define Experiential Marketing in 2026 On Brand or Off BASE: EXAMINING JIMMY FALLON’S NEW MARKETING REALITY SHOW EXPLORING THE WINTER GAMES: A UNIQUE OPPORTUNITY

More episodes on Spotify or Apple Podcasts

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